And so the fact that they're so invisible, I think actually enhances their power because most people have the dimmest awareness, if any awareness at all, that Facebook is being patterned to try to give them some information above others. They're systems, and these systems are devised in order to create certain outcomes. On how tech companies' algorithms are not impartialĪll these algorithms are constructed by human beings to serve human purposes. It imposes the economic interests of these companies on the platform, and it imposes their values on the platform as well. Even if you look at their looks - a search engine seems like it's a mechanical thing, but it's not a mechanical thing. How?Īnd so I think we accept these platforms as being neutral, they pose as neutral. Your purchase helps support NPR programming. Close overlay Buy Featured Book Title World Without Mind Subtitle The Existential Threat of Big Tech Author Franklin Foer
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